The multiple relationships that journalists set up in their daily work are not always free from the dangers of misunderstandings, conflicts, disagreements, including those with information sources. It makes more difficult the documentation process and, ultimately, the realization of a journalistic material which purpose is to inform the public about topics of great interest. These situations of unequivocal, unsafe interpretation sometimes generate a critical attitude towards media activity among the public, with obvious consequences: lack of credibility of the press, suspicions of partisanship, ironic attitude towards the press, etc. This multitude of sensible situations and attitudes, not exactly appropriate to a transparent journalistic activity, has led to the study of the phenomenon of conflict of interest in the journalistic activity, a phenomenon, also present in other fields of human activity, from the perspective of approaches, deontology definitions etc. The article below tries to reveal all the characteristics of conflict of interests in journalistic activity and possibilities to avoid it and to keep the profession’s image on the corresponding level of ethics