Marketingul educaţional din perspectivă managerială
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2024-03-24 16:29
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BULAT, Galina. Marketingul educaţional din perspectivă managerială. In: Pledoarie pentru educaţie – cheia creativităţii şi inovării, 1-2 noiembrie 2011, Chişinău. Chișinău, Republica Moldova: Institutul de Ştiinţe ale Educaţiei, 2011, pp. 493-496. ISBN 978-9975-56-010-8.
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Pledoarie pentru educaţie – cheia creativităţii şi inovării 2011
Conferința "Pledoarie pentru educaţie – cheia creativităţii şi inovării"
Chişinău, Moldova, 1-2 noiembrie 2011

Marketingul educaţional din perspectivă managerială


Pag. 493-496

Bulat Galina
 
Universitatea Pedagogică de Stat „Ion Creangă“ din Chişinău
 
Disponibil în IBN: 7 decembrie 2019


Rezumat

The design of successful policies and their implementation through continuous development and modernization strategy can ensure the permanence of institutions on educational market. Financial crunch, development of educational alternatives require promotion of modern systems for proper activity, as well as orientation towards marketing in order to provide appropriate educational services that fulfill the interests on an individual level as well as economy’s needs. In these circumstances, institutions have to develop and promote educational marketing strategies, using at the most of its capability the existing opportunities and resources in order to be as competitive as possible and to comply with the market competition.