Education for mass-media in the context of new educational approaches.
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GRIBINCEA, Zinaida, SANDU, Antonio. Education for mass-media in the context of new educational approaches.. In: Contemporary methodological guidelines and practices in social sciences, 17-18 octombrie 2019, Chişinău. Chişinău: "Print-Caro" SRL, 2019, pp. 40-41. ISBN 978-9975-56-693-3.
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Contemporary methodological guidelines and practices in social sciences 2019
Conferința "Contemporary methodological guidelines and practices in social sciences "
Chişinău, Moldova, 17-18 octombrie 2019

Education for mass-media in the context of new educational approaches.


Pag. 40-41

Gribincea Zinaida1, Sandu Antonio2
 
1 Free International University of Moldova,
2 „Ștefan cel Mare” University, Suceava
 
 
Disponibil în IBN: 28 octombrie 2019


Rezumat

In the 21st century, the media plays an important role in reflecting on all social fields, including the political sphere and the evolution of democratic processes. The state of democracy in a state is influenced by a multitude of factors that interfere with each other, as well as by the ability of the media to function from the perspective of the role of “guard dog of democracy”, but also of the level of political culture of the citizens. In recent years, according to the International Freedom House Organization, the Republic of Moldova is placed in the ranking of partially free states, closer to the undemocratic area and totalitarian societies. In this context, media education contributes to the culturalization of the masses regarding the consumption of information disseminated through the media, including, on the political dimension. The major objective of media education is to train various audiences in order to receive the appropriate media products, elaborated in a communication-media space marked by diversity, competition and political interference. The factors that determined the topicality of the education for the media are: the high level of the use of the media products, as well as the supersaturation of the contemporary society at the level of presence and involvement of the mass media in all the social fields; accelerating the production rate, mechanisms for directing and disseminating media information; the intensity of media interference in the main democratic processes; tendencies to monopolize information at national and international level; the ideological importance of the media, as a branch of the media industries, on the consciousness of the audience. The adjustment of the desires of the new educations to the education for communication and the mass media aims to train personalities capable of correctly and adequately manage the media messages, to operationally decrypt the meanings of different information in accordance with the values of truth, justice, plurality of opinions, etc.; be able to evaluate the information depending on the source, or simultaneously connect to alternative issuers, amend and neutralize the false information. In this context, the exercises and the educational practices contribute to the development of the critical spirit, thus, raising the audience on the responsibility for the political decisions, taken as a result of the media consumption, especially during the election campaigns. Due to the formal and non-formal character of the implementation mechanisms, several directions of media education can be identified: the media education of future specialists in the field of media communication; the media education of the educators in the process of professional training, as well as in the qualification courses organized post-factum; media education as a component of the education system (the respective subject matter is integrated within the traditional disciplines or, autonomously, as special courses, optional etc.; informal media education; distance media education achieved through the written press, TV, radio, Internet for students, students, adults; individual, permanent, lifelong, media education.

Cuvinte-cheie
education, mass-media, educational approach, media education