In the process of buying, there is a combination of motivational factors with different attitudes and resulting perceptual preferences for a good economy, a brand, a store Consumer behavior includes all activities involved in selecting, buying, using and removing the products and services. A consumer attitude - is a way of thinking based on the effects and emotions, a tendency which can be activated by an appropriate stimulus to become a behavior significantly. Formation of attitudes to agroalimentary products is complex and the starting point is the customer’s needs, both the utilitarian (practical) and those affective (emotional).