Modern conditions of market economy changed the specifics of relations not only between brands of corporations, but also brands of the whole states. Today guarantee of a welfare and competitiveness of the country is its export potential and a capability to appropriate to the goods and services the status of the international brands. Purpose of the article. The purpose of article consists in systematization of modern international experience of forming of a brand of the state through the companies „Made in...”, identification of the main vectors of development of the Georgian branding for receipt of additional competitive advantages in case of development national and the foreign markets in the conditions of economic globalization. It is no wonder that on an equal basis with architecture monuments, cultural heritage, tourist resorts, celebrated personalities, an important role is played by national brands of the country. The product made by the country becomes the direct instrument of communications with target audience. The existing interrelation between a brand of the territory and the products produced by the country shows that creation of positive image of the exporting country is profitable to both the companies and investors. The stronger the national brand of the country, the more popular its products in foreign markets, and vice versa - the success of individual brands makes the country more recognizable and respected in the international scene. Scientific aim. Considering that promotion of trademarks (irrespective of, corporation it or the state), is performed under the same marketing laws, relevance and scientific aim of the chosen subject consists in use of the export potential of the country in forming of strategy of its national branding, and the methods used by the most powerful brands of the world can effectively be used in branding of the territories.