Political discourse is one of the most complex and diverse acts of communication, in recent years, more and more, highlighting the instigating messages of hate. The present study proposes an analysis of the political discourse in the Republic of Moldova, especially the one aimed at attacking, intimidating, humiliating, discrediting or incitement to violence or actions that can harm a person or a group of people, this being more pronounced in electoral campaigns. Discursive forms and communication elements will be exploited by reference to pragmatism and persuasion, emphasizing the elements that feed the instigator's speech into hatred, the latter becoming a tool for manipulating public opinion.