In this article we tackle the importance of the incoming tourism for the sustainable development of the rural space and for the revival of its deprived areas. Central attention is given to the promotion and exploitation of the valuable ecotourism objectives, of rich ethno-cultural heritage. Are identified and analyzed the main socio-economic and environmental problems of the deprived rural areas and developed recommendations for its mitigation by developing incoming tourism to those destinations. It also elucidated the main difficulties of development of incoming tourism in rural areas and proposed solutions for its reducing and eliminating. At present, the natural resources from the rural space are used only in agriculture or in the food industry. This way, incoming tourism becomes one of the many solutions for economic development in the rural space. Promotions of incoming tourism must become the main objective of customs authorities, of tourist and transportation authorities and enterprises, of the regional and local public authorities. The tourist routes are an efficient way to popularize and develop the disadvantaged rural areas through increasing the tourist encashment to the destinations.