This study highlights methods used by public authorities to enhance the tourism value in order to promote the national cultural heritage. Quality of tourism services is one of the crucial factors contributing to safeguarding of the heritage sites. The paper analyses deficiencies of the tourism industry development in the Republic of Moldova, which therefore stagnates the processes of enhancing the value of national cultural heritage. It lists proposals made by public authorities to promote the national tourism, which would have a positive impact on the socio-cultural identity of the community. The combined analysis of central and local public authorities’ activity is another facet of our approach. Conceptualization of tourism development strategies will help raising awareness about the importance of national cultural heritage value enhancing, safeguarding and promoting.