The multitude of strategies and techniques though, at the present moment, all the representative parts try to gather an additional control in the field of communication, form the political marketing. The mass-media means cause not only the circulation of the ideas and opinions but they cause also the personality discussions and thanks to this way, they become the most efficient mediators between the politicians and population, between the social pride hinters and the electors. Political marketing tries „to” sell the political man similar to how a product is sold seducing the chosen client who buys the product. The market, which is represented by a candidate, is separated in a certain number of „targets” (undetermined people, militants, opponents), who need to be attracted through an adequate advertising, a valuing image or several shocking slogans.