The policy of "soft power" plays an important role at the beginning of XXI century. It can be argued that this concept has become one of the most popular in the international political discourse, as well as in the struggle for power and influence in the international arena in the past two decades. The category of "soft power" is widely used outside the US in the conceptual constructs and strategic initiatives, particularly by the new contenders for leadership in world politics such as the People's Republic of China. The Chinese vision of "soft power" is based on the moral and ethical values and national traditions of Confucianism and its toolkit is implemented in following basic directions: investment, humanitarian aid, educational exchange programs, diplomacy, participation in activities of international organizations and cooperation with the Diaspora.  The term “soft power” is relatively new for the Chinese scientific community, however many Chinese authors find its essence in the examples of the “soft” conquest methods used in the early periods of Chinese history. Indeed, the idea of "soft power" can be found in the teachings of Confucius, Lao Tzu and Sun Tzu, but it has not yet it took the form of a coherent theory. Even though the term "soft power" is mentioned in the Chinese literature since the 90s. XX, but the process of full understanding of this concept started after the official report, presented at the XVII Congress of the CCP in October 2007. During this event were mentioned the specific objectives needed to increase the use of "soft power" of the state in four areas in the construction of socialism: 1) "to create a system of core socialist values and to increase the attractive force of the socialist ideology"; 2) "to form a harmonious culture, cultivate civilized manners"; 3) "to disseminate the national culture, to build a common spiritual focus of the Chinese nation"; 4) "to promote innovation in culture, enhance the vitality of cultural development" [3 , p.124].  The first references to "soft power" appeared in Chinese literature were linked to the so-called "Shanghai School" of International Studies, characterized by deep interest in theoretical researches regarding the future of the US-China relationship. Wang Huning determined the students. The Chinese Ministry of Education established an information system CUCAS (China's University And College Admission System) in order to raise awareness of foreign students about the desired training places in China,. The main task is of CUCAS is to become a bridge between Chinese universities and colleges and foreign students, minimizing the loss of time for those, who want the find the necessary program and university [6]. The development of economic ties and scientific and technical cooperation. China is highly interested in maintaining and expanding its own presence in the economies of the target countries. In order to increase awareness of the international business cooperation opportunities, China holds on its territory a large number of business forums. For example, 311 different business forums and conferences was carried out in China in 2012. Also China became the host of 1685 similar events during 2008-2012, taking the 7th place in the world ranking. For comparison, during the previous five years, from 2004 to 2007 in China were held only 1159 similar events [6]. The international development assistance. The aid to other countries has become an essential component of Chinese foreign policy ever since the establishment of the People's Republic of China. In the past decade, Beijing has significantly intensified its donor efforts, which can be seen in the increase of aid volumes, the expansion of its geography, diversity of forms and methods. China provides assistance to the outside world on the basis of several groups of principles of foreign policy and international relations, elaborated independently or jointly with the other developing countries. The most important of them are the famous "five principles of peaceful co-existence": mutual respect for sovereignty and territorial integrity; mutual non-aggression; noninterference in the internal affairs of one another; equality and mutual benefit; peaceful coexistence [5, p. 96]. The development of public diplomacy. China's system of public diplomacy, which was in its formative stages over the past decades, gained clear outlines only in the beginning of the 2000s. At that time the main structure engaged in the development and decision-making process in the field of public diplomacy, became the Publicity Department of the Communist Party of China, which in 1998 changed its English name from the Propaganda Department to more neutral connotation to remove the negative associations, connected with the word propaganda. The second important body in the development of public diplomacy is the Information Office of the State Council [4, p. 87]. The support of compatriots. Chinese tradition is extremely loyal to the Chinese Diaspora abroad (Hua Qiao), considering them and their descendants no matter what the citizens of China, who are far away from home only due to circumstances. That is why the cooperation between the mainland Chinese and expatriates of Chinese origin has always been actively developed through horizontal links. The tradition of special treatment towards the Hua Qiao gained new momentum today. According to it, China is where there is at least one Chinese [ 2, p.91].