In the current period when the domestic market is invaded with import goods, the issue of assessing the competitiveness of goods is a vital issue for local producers. Another factor demonstrating the relevance of the proposed research theme is that there are many methods to assess the competitiveness of goods on the foreign market, but there is no algorithm to assess the competitiveness of goods in the internal market. The purpose of this article is to propose an algorithm for estimating the competitiveness of goods, taking into account the peculiarities of the domestic market. In order to achieve the proposed objectives, the following research methods were used: empirical methods, the functional analysis method. Analyzing the methods for assessing the competitiveness of goods, the author has elaborated a new algorithm for assessing competitiveness in the domestic market.