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Ultima descărcare din IBN: 2023-07-04 10:43 |
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339.137.2+339.37 (1) |
Probleme generale ale comerțului. Piața (799) |
Comerț interior. Comerț indigen (50) |
SM ISO690:2012 MAXIM, Ion, FUIOR, Elena. Methodological principles of assessing competition in trade. In: Journal of Research on Trade, Management and Economic Development, 2018, nr. 2(10), pp. 77-90. ISSN 2345-1424. |
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Journal of Research on Trade, Management and Economic Development | |||||
Numărul 2(10) / 2018 / ISSN 2345-1424 /ISSNe 2345-1483 | |||||
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CZU: 339.137.2+339.37 | |||||
JEL: G39 | |||||
Pag. 77-90 | |||||
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Rezumat | |||||
In a modern market economy, characterized by the instability of the external and internal environment, it is objectively necessary to develop new approaches and mechanisms for the development of the retail trade. A high level of competitiveness is one of the main indicators of success of any economic entity. Competitiveness can be characterized as a very efficient ability of an enterprise to dominate the market for the production and sale of certain goods and services and its ability to suppress competition from other producers involved in similar activities. Retail competition, being one of the important components of the external environment, has a significant impact on business efficiency, profitability, and development strategy. Currently, the problems of assessing the level of competition in the retail trade in Moldova have not been sufficiently studied, the methodology for calculating the level of competition and the evaluation criteria have not been developed. The available techniques do not fully take into account the specificity of the operation of the retail business. It can be said that so far some progress has been made in assessing the competitiveness of products, and quite acceptable methods have been developed for assessing the competitiveness of identical products and services. The situation is more complicated with assessing the competitiveness of enterprises. In spite of the fact that certain measures have been taken and are still taken by economists in this direction, a universal and generally accepted method of integrated economic assessment of the competitiveness of enterprises in the sphere of trade has not yet been developed. For these reasons, the article describes several techniques for assessing the competitiveness of an economic entity in the sphere of trade, which will allow a qualitative analysis of specific competitive positions |
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Cuvinte-cheie retail, Competition, relevant market, competition assessment, comerț cu amănuntul, concurenţă, piaţă relevantă, evaluarea concurenței, розничная торговля, конкуренция, релевантный рынок, оценка конкуренции |
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