Urban identity is a complex phenomenon differently viewed by a number of scholars and scientific directions, but in general, it comprises emotional attitude toward the city of living, based on a large diversity of markers. Urban identity research in the Republic of Moldova is complicated by some major problems of socioeconomic and political trends, such as large-scale labor migration, inner migration of villagers to towns, especially to Chisinau, which generate a mixture of identities, many of them being temporary, facing a future move of individuals in search of a better living. In general, our research revealed the following topics important for the study of urban identity in our country. First, these are the phenomena of urbanization and ruralization, their correlation and analysis of their dynamics. Second, it is important to define types of urban population. Then, we propose taking into account the following factors refereed to the urban identity; urban socialization and its ways; attractiveness of the city for an individual; symbolic space of the city; heterogeneity of urban population; existence of urban communities; interest in the city of living, city geography used by an individual; influence of the macrolevel (country, region); aspect of events; values, emotional comfort, interests; existence of out-groups; cognitive component (knowledge of history, symbolic places and personalities); parameter capital – province and search of a “cultural attraction center”.