At present, the pharmaceutical industry is in the verge of a crisis, because it shows a drastic loss of revenue when it is not possible to increase the prices for some vital products. The expenses included in the prices shows that the companies do not focus on the settlement of the arising problems in the process of production, but try to keep their market share, at all costs. As study methods were used: documentary method which is based on accessing and studying bibliographic sources, economic analysis, synthesis, comparison, analogy method and many other. The research identified three types of prices: the selling price of the manufacturer (producer); the wholesale price of the intermediary; retail price at which the medicine is released in the end to the consumers. Producer's price is fixed by the producer to sell the finished product to the intermediate economic entities. Wholesale price is offered for the sale of products by distributors of medicines to the economic operators in the retail trade. Retail price means the price at which goods are sold in the retail distribution networks to the end-users. The shorter the path of the medicine from the producing entity to the final consumer, the lower and more accessible is the price.