Articolul precedent |
Articolul urmator |
774 23 |
Ultima descărcare din IBN: 2023-11-26 11:40 |
SM ISO690:2012 GROSU, Lucia. Abordarea strategică a comunicării in contextul reformării administraţiei publice din Republica Moldova. In: Teoria şi practica administrării publice, 19 mai 2017, Chișinău. Chișinău, Republica Moldova: S.C. „Elan Poligraf” S.R.L., 2017, pp. 73-76. ISBN 978-9975-3019-6-1. |
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Teoria şi practica administrării publice 2017 | |||||
Conferința "Teoria şi practica administrării publice" Chișinău, Moldova, 19 mai 2017 | |||||
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Pag. 73-76 | |||||
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This research outlines the important role of strategic communication in building consensus, cooperation and support among key stakeholders in the pursuit of public administration reform. In the reform context, strategic communication refers to the design of action plans intended to promote voluntary changes in behavior among stakeholders whose endorsements are critical to a reform initiative’s success. In this sense, skillful strategic communication may be the key to translating reform objectives into achieving the desired results on the ground. |
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Cuvinte-cheie Strategic communication, Public administration, stakeholder, change, civil servants, government communication, change management, citizens, reform promotion |
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