Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City
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2017-10-12 13:36
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339.138:004+366.1 (1)
Probleme generale ale comerțului. Piața (803)
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ARAVAMUDHAN, Varadaraj, CHARUMATHI, D.. Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City. In: Eastern European Journal for Regional Studies (EEJRS), 2016, nr. 2(2), pp. 66-73. ISSN 1857-436X.
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Eastern European Journal for Regional Studies (EEJRS)
Numărul 2(2) / 2016 / ISSN 1857-436X /ISSNe 2537-6179

Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City
CZU: 339.138:004+366.1

Pag. 66-73

Aravamudhan Varadaraj, Charumathi D.
 
Measi Institute of Management, Cjennai
 
Disponibil în IBN: 26 septembrie 2017


Rezumat

Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without doubt. The study focuses on the impact of online shopping on the purchase behaviour of consumers in Chennai city. Questionnaire was used to collect the primary data. The sample size of the study was 150 and the sample design adopted was convenience sampling. This paper tried to find out the impact of online market towards purchase behaviour of consumers and gives suggestions to improve the same.

Cuvinte-cheie
Online shopping, Consumers, Internet Marketing,

E-Marketing, Purchase Behaviour