Despite the fact that nowadays the phenomenon of intensive commercialization of the audiovisual gets larger and the most used terms on the trade of media products are “project”, “format” and “rating”, nobody can put into brackets or to cancel the aesthetical categories that, more or less, could be found in a viable, even marketable audiovisual production. It is not a secret that the cinematographic or television film, as the artistic program (TV show) gets the first outline on the paper, or on the computer screen, and the route of materialization of a TV project – from the stage of literary scenario and directorial cutout to the properly audiovisual program – constitutes some intentional acts which presuppose an appropriate professional culture from filmmakers. In this article the author aims to investigate the artistic broadcast from the poetic point of view (structure and composition, typology, ways of elaborating and assembling the programs of this type). Using the method of deconstruction, the author analyzes the structural elements of the audiovisual message, at the same time revealing some favorable factors of these author’s programs (the subject’s nature, topic’s origin, the genre of the given media production, stars involved that are invited mainly in films, serials, musical shows, competitions with public involved, etc.).