Studiul corelaţional al caracteristicilor-indici ai generaţiilor asupra factorilor determinanţi ai loialităţii
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LISA, Galina. Studiul corelaţional al caracteristicilor-indici ai generaţiilor asupra factorilor determinanţi ai loialităţii. In: Studii Economice, 2013, nr. 1-2, pp. 108-119. ISSN 1857-226X.
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Studii Economice
Numărul 1-2 / 2013 / ISSN 1857-226X

Studiul corelaţional al caracteristicilor-indici ai generaţiilor asupra factorilor determinanţi ai loialităţii

Pag. 108-119

Lisa Galina
 
Universitatea Liberă Internaţională din Moldova
 
Proiecte:
 
Disponibil în IBN: 27 octombrie 2016


Rezumat

As the change of composition and succession of generations of customers, as well as their behavior and needs, of the emergence of mutations that occurred in the evolution of the tourism sector, it requires a thorough examination of the problem of satisfying necessities at an appropriate level. The retention strategies become more important as the trends of information area is primordial and the access to online communication allows the analysis, comparison and selection of options that match the requests of the potential customers and stimulate their expectations regarding to the quality of service, the professionalism of employees and the hotel services diversity. Thus it is important to study the problem of determining what the factors are that requires every generation of customers to become loyal and to use them when creating marketing strategies by hoteliers.

Cuvinte-cheie
customer loyalty strategy, hotel companies, generation theory, loyalty factors, tridimensional model,

hotel services