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|Istoria generală (453)|
|Ziare. Presă. Jurnalism (411)|
| SM ISO690:2012|
SERJANT, Vera. Ziarul cotidian din Basarabia, ca mijloc de publicitate, în colecţia de presă a MNIM (sf. sec. XIX - înc. sec. XX). In: Tyragetia. Serie nouă. 2015, nr. 2(24), pp. 315-333. ISSN 1857-0240.
|Tyragetia. Serie nouă|
|Numărul 2(24) / 2015 / ISSN 1857-0240 /ISSNe 2537-6330|
Newspapers began to be used as a means of advertising since the end of the 19th century and remained the primary means of advertising until the advent of television. Due to short period of time between the submitting advertising material for publication and its appearance in the newspaper, advertising in daily newspapers was very effective for transmitting the latest information to the consumer. Daily newspapers usually came out in large cities and capitals. The fi rst daily newspaper in Bessarabia was Bessarabsky Vestnik (“Bessarabian Messenger”) published in 1889 in Chişinău by E. Sokolova. Other major daily newspapers published for a long time in Chişinău were Bessarabets (“Bessarabian”), Bessarabskaya zhizn (“Bessarabian Life”), Drug (“Friend”), Golos Kishinyova (“Voice of Chişinău”), and some others. During 1912-1914, the daily newspapers appear in Bălţi, Bender, Soroca, Tiraspol, and Akkerman. The museum’s collection of periodicals contains a small amount of daily newspapers published in Bessarabia at the end of 19th - early 20th centuries. The museum has only one issue of the newspaper Bessarabsky Vestnik (no. 1177 of November 2, 1894), two issues of the newspaper Bessarabets (no. 248 of December 19, 1897 and no. 135 of December 1, 1905), an issue of the newspaper Drug (no. 143 of June 6, 1909), 33 issues of the newspaper Bessarabskaya zhizn for 1916-1917, and 12 issues of the newspaper Znamya (“Banner”) for 1911-1912. Znamya, published by M. Radchenko and V. Yakubovich in Chişinău during 1911-1914, is actually a continuation of the newspaper Drug, which changed the name because of the persecution of the tsarist censorship. The collection also contains 8 issues of the newspaper Bessarabsky Yuzhnyi Kray (“Bessarabian Southern Region”) published in Bender by D. Natenzon during 1914-1917. The review of this collection makes a significant contribution to the study of the history of advertising in Bessarabia under the tsarist autocracy.