The values are evaluative criteria and standards of judgment in order to appreciate the things, ideas, feelings related to their quality to be or not to be desirable, to represent what is nice, fair, true, worthy etc. The terms that designate values are taken from generation to generation which continue to express the same types of values and change whenever there are new criteria or evaluation rules. The professional values explain a wide part of the managers’ successes and abilities to progress and to develop. The professional values are part of the manager’s personal brand pyramid, along with studies, professional experience, skills, competencies and career objectives.