Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
952 6 |
Ultima descărcare din IBN: 2022-11-19 16:11 |
Căutarea după subiecte similare conform CZU |
339.138 (424) |
Probleme generale ale comerțului. Piața (803) |
SM ISO690:2012 DUCA, Dragoş. Opportunities of application of marketing strategies in domestic enterprises. In: Economie şi Sociologie, 2016, nr. 2, pp. 84-91. ISSN 1857-4130. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Economie şi Sociologie | |||||
Numărul 2 / 2016 / ISSN 1857-4130 | |||||
|
|||||
CZU: 339.138 | |||||
JEL: M30, M31, M39 | |||||
Pag. 84-91 | |||||
|
|||||
Descarcă PDF | |||||
Rezumat | |||||
Marketing policy consists of a set of strategies that includes the means that the entity will use to achieve the market objectives that it has established and concrete tools for action (tactics). Marketing policy implementation requires compliance of strategies with the chosen tactics. Due to the social, economic and political situation in the Republic of Moldova, the novelty of the paper consists in the existence of marketing strategies that have certain features. The aim of the paper is to identify the main problems that companies have to face while developing and implementing marketing strategies. In order to study them, a study based on survey of local businesses method was developed and conducted. The results of this research are reflected below. |
|||||
Cuvinte-cheie Competition, marketing, marketing mix, marketing strategies |
|||||
|