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339.137.2:[334.735+658.6] (1) |
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SM ISO690:2012 PETROVICI, Sergiu, MUŞTUC, Svetlana. Methodical approach of assessing competitiveness in domestic trade and in consumer cooperation. In: Journal of Research on Trade, Management and Economic Development, 2016, nr. 1, pp. 96-104. ISSN 2345-1424. |
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Journal of Research on Trade, Management and Economic Development | ||||||
Numărul 1 / 2016 / ISSN 2345-1424 /ISSNe 2345-1483 | ||||||
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CZU: 339.137.2:[334.735+658.6] | ||||||
JEL: M31, F1 | ||||||
Pag. 96-104 | ||||||
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Rezumat | ||||||
The paper proposes a new methodical approach in order to assess the competitiveness of enterprises in domestic trade and in consumer cooperation as a necessary condition for improving their activity on the market, it pays a special attention to indicators of enterprise’s competitiveness based on the marketing principles, choosing the criteria of evaluating the product’s competitiveness by calculating the indicators of probability on the basis of using the Delphi method of experts’ questionnaires, calculating the domain’s indicators that reflect the level of competition in domestic trade and in consumer cooperation of the Republic of Moldova. |
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Cuvinte-cheie enterprise’s competitiveness, fields’ indicators, integral competitiveness indicator, product competitiveness, domestic trade, consumer cooperation, Delphi method, SWOT analysis |
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Dublin Core Export
<?xml version='1.0' encoding='utf-8'?> <oai_dc:dc xmlns:dc='http://purl.org/dc/elements/1.1/' xmlns:oai_dc='http://www.openarchives.org/OAI/2.0/oai_dc/' xmlns:xsi='http://www.w3.org/2001/XMLSchema-instance' xsi:schemaLocation='http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd'> <dc:creator>Petrovici, S.</dc:creator> <dc:creator>Muştuc, S.P.</dc:creator> <dc:date>2016-06-28</dc:date> <dc:description xml:lang='en'>The paper proposes a new methodical approach in order to assess the competitiveness of enterprises in domestic trade and in consumer cooperation as a necessary condition for improving their activity on the market, it pays a special attention to indicators of enterprise’s competitiveness based on the marketing principles, choosing the criteria of evaluating the product’s competitiveness by calculating the indicators of probability on the basis of using the Delphi method of experts’ questionnaires, calculating the domain’s indicators that reflect the level of competition in domestic trade and in consumer cooperation of the Republic of Moldova. </dc:description> <dc:description xml:lang='ro'>În lucrare este propusă o nouă abordare metodică în vederea evaluării competitivităţii întreprinderilor în comerţul interior şi cooperaţia de consum ca o condiţie necesară în perfecţionarea activităţii acestora pe piaţă, se acordă o deosebită atenţie indicatorilor competitivităţii întreprinderii în baza principiilor marketingului, alegerii criteriilor evaluării competitivităţii produsului prin calculul coeficienţilor ponderabilităţii în baza utilizării metodei Delphi de chestionare a experţilor, calculării indicatorilor sectoriali ce ar reflecta nivelul concurenţei în comerţul interior şi cooperaţia de consum a Republicii Moldova. </dc:description> <dc:description xml:lang='ru'>В статье предложен новый методический подход к оценке конкурентоспособности предприятий внутренней торговли и потребительской кооперации в качестве необходимого условия для улучшения их деятельности на рынке, уделено особое внимание показателям конкурентоспособности предприятия, основанных на принципах маркетинга, выбору критериев оценки конкурентоспособности продукции посредством расчета удельных коэффициентов согласно методу Delphi по опросу экспертов, расчету отраслевых показателей, отражающих уровень конкуренции во внутренней торговле и потребительской кооперации Республики Молдовы. </dc:description> <dc:source>Journal of Research on Trade, Management and Economic Development (1) 96-104</dc:source> <dc:subject>enterprise’s competitiveness</dc:subject> <dc:subject>product competitiveness</dc:subject> <dc:subject>domestic trade</dc:subject> <dc:subject>consumer cooperation</dc:subject> <dc:subject>fields’ indicators</dc:subject> <dc:subject>Delphi method</dc:subject> <dc:subject>SWOT analysis</dc:subject> <dc:subject>integral competitiveness indicator</dc:subject> <dc:title>Methodical approach of assessing competitiveness in domestic trade and in consumer cooperation</dc:title> <dc:type>info:eu-repo/semantics/article</dc:type> </oai_dc:dc>