Individuals are characterized by the wish for maintaining existent stereotypes, beliefs and/or representations. In the great majority of cases, they fear their transformation. The wish for permanence, the aim of self-preservation which ensures the identity and the sense prove to be, once again, much more powerful than the spirit of mobility, the orientation towards innovation, the need of change. Why does this happen? What are the social representations‟ motives in rejecting the idea of transformation? How can be presented the exact name of the levers through which shows the non-wish to keep abreast of the natural way of things, to face new challenges of time, to accept less common « reading grids of reality » ? A possible answer to the questions above can be found at G. Eicholtz and E. Rogers. These renowned American psychologists have succeeded to establish forty five years ago that the refusals occurring at the level of thinking and/or the level of human conduct (but the social representations express precisely a class of ideas and beliefs, a system of notions, values and practices, a scale of theories of the common sense brought upon to ensure order in every day life of the social actors) take place because of „eight reactions of refusal”- (a) refusal out of ignorance, (b) refusal out of caprice, (c) refusal conditioned by the maintenance of the already acquired status-quo, (d) refusal out of social conformism, (e) refusal out of interpersonal reasons, (f) refusal trough substitution, (g) refusal because of lack of utility and (h) refusal motivated by „life experience”.