The new social and economical transformations that sign the global framework submit the organizations to the adoptions of a new attitude concerning the way of implication in a business and the manner of market, customers and community approach. The organizations are challenged to reply by means of performances that reflect the value, the interests and the expectations of society. Social responsibility becomes a vital part of the durable development strategy, on a long term. In this context, the implication in the community problems became necessary for any organization that wants to assure not only the commercial success, but also the respect of the society in which it operates.