Improving of the assortment policy of the co. ltd "fabrica oloi pak" based on the analytical results of the matrix "marcon"
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2020-09-10 20:25
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GHENOVA, Svetlana. Improving of the assortment policy of the co. ltd "fabrica oloi pak" based on the analytical results of the matrix "marcon". In: Buletinul ştiinţific al Universităţii de Stat "Bogdan Petriceicu Hasdeu" din Cahul, Seria "Științe economice". 2014, nr. 1(11), pp. 18-23. ISSN 1875-2723.
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Buletinul ştiinţific al Universităţii de Stat "Bogdan Petriceicu Hasdeu" din Cahul, Seria "Științe economice"
Numărul 1(11) / 2014 / ISSN 1875-2723

Improving of the assortment policy of the co. ltd "fabrica oloi pak" based on the analytical results of the matrix "marcon"

Pag. 18-23

Ghenova Svetlana
 
Comrat State University
 
Disponibil în IBN: 6 octombrie 2015


Rezumat

Assortment policy is an important component of overall economic strategy for an enterprise. Matter how much the optimal structure of the assortment will depend on the size of company profits. In practice, there are many methods of generating assortment range. There are different methods of analysis (marginal approach, statistical approach, an approach based on the different kinds of the activities of the enterprise), and the form of representation of the final results (charts, tables) [3]. This publication will show the capability of one of the most effective methods of analysis of the "product portfolio" of the enterprise.

Cuvinte-cheie
Assortment policy, methods of analysis, dairy products,

Matrix "Marcon", the Co. LTD "Fabrica Oloi Pak", analytical tool of assortment policy