The overwhelming development of the media and all its related components involves the necessity for an analysis of the myths and mechanisms of the western democracy, especially the manner in which the media shapes the public opinion in a system marked by a constantly rising discrepancy between the legal framework and the effective distribution of the power resources. The following article reveals an important and unusual direction for approaching the contemporary media phenomenon, illustrated by theoretical postulates of Noam Chomsky and his disciples. Here are presented the premises for the apparition of the „critic vision” and its particularities in regard to the media activity, including the explanation of the „propaganda model”. Generally the article highlights the characteristics of the political communication in the contemporary world.