The printed media is passing through an authentic decline derived from the development of digital technologies which can lead to failure or – according to realised studies – to adopt the electronic/digital form. In these circumstancies different predictions come out – the newspapers will exist only as luxury products. In the current crisis of the situation the classical media are strongly influenced by the online versions and the deficit of management of the internet media. We believe the qualitative newspapers will remain as they are now and they will keep the spirit of the current media, since their reading is part of our daily existence.