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PERU-BALAN, Aurelia. Arhetipul şi brandingul politic: premise culturale în persuasiune. In: Revista de Ştiinţă, Inovare, Cultură şi Artă „Akademos”. 2014, nr. 2(33), pp. 94-101. ISSN 1857-0461.
|Revista de Ştiinţă, Inovare, Cultură şi Artă „Akademos”|
|Numărul 2(33) / 2014 / ISSN 1857-0461|
The political brand became a crucial concept in the science of political communication and the field of political PR.That is why there is a direct link between the national archetypes and the political brand. A simple definition of the political brand
states that it is represented by the totality of signs and
personality features which mass-media refers to in the political audience towards a person constantly engaged in political activities. In fact, the political image brand is a simple synthesis, an image composed of two-three major features which have the role to position a political personality in the mind of voters once for all. The most common political brands are
the heads of states. The present study analyzes the way Mircea Snegur, the president of the Republic of Moldova, became the parent of the nation, how the communist Voronin acquired the image of the rescuer during his office and euro-communist – at the end of his office by promoting an anti-Romanian rhetoric.
In Romania, Ceausescu considered himself a national shepherd, Constantinescu – the president of procrastination and Basescu – the playful president.
brand politic, PR politic, Snegur,