Geneza şi instituţionalizarea PR-ului politic
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316.77:32(091) (1)
Sociologia culturii. Contextul cultural al vieții sociale (788)
Politică (2934)
SM ISO690:2012
PERU-BALAN, Aurelia. Geneza şi instituţionalizarea PR-ului politic. In: Revista de Filosofie, Sociologie şi Ştiinţe Politice, 2014, nr. 2(165), pp. 27-43. ISSN 1957-2294.
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Dublin Core
Revista de Filosofie, Sociologie şi Ştiinţe Politice
Numărul 2(165) / 2014 / ISSN 1957-2294

Geneza şi instituţionalizarea PR-ului politic
CZU: 316.77:32(091)

Pag. 27-43

Peru-Balan Aurelia
 
Institutul de Cercetări Juridice şi Politice al AŞM
 
 
Disponibil în IBN: 14 iulie 2014


Rezumat

In this article the author makes an attempt to identify the roots of modern political PR's in general and in Moldovan political area in particular. Will be noted a connection between the Epistles of Paul with contemporary PR messages. It is also rumored that the old Chronicles were at the root of the political PR. Thus, we can say that the origin of the Moldovan political PR must be in the first Chronicle of Moldavia, by Grighore Ureche, Miron Costin and in the work of Dimitrie Cantemir "Description of Moldova". Currently, political PR is classified as information management. Therefore an effective tool in the process of institutionalization of political PR is the press conferences.

Cuvinte-cheie
Public Relations in the political sphere, Epistles of St. Paul, Chronicle of Moldavia, Grigore Ureche