The informational dematerialization of the economy promises to reduce the impact of human activity on the environment, but the positive feedback effects, which are generally brought by informational products and services, tend to reduce gains in eco-efficiency. This calls into question the consumption patterns and/or the consumer values. The imaterialization hypothesis "as a switch in behavior from more material consumption to less material" underscores the failure of the neoclassical paradigm to address the consumer behavior based solely on the direct functional and cost preferences, and not as a matter of lifestyle. We surveyed the rebound effects as an income effect (imaterialization hypothesis) and not as a substitution effect (dematerialization hypothesis), which allows the information society and the economic theory to consider the consumers’ values and consumption patterns as the main source of rebound effects.