There are removed, formulated and interpreted the regularities of marketing assortment development of consumer goods: 1) widening continually; 2) modification of depth and 3) permanent renewal, as well as the change in depth of assortment of goods: a) through proliferation and b) through simplification (collapse). There are highlighted, as defined and interpreted types of marketing assortment renewal of consumer goods: 1) with increasing number of the nomenclature of goods and 2) without increasing and even reducing the number of nomenclature of goods, as well as commercial assortment renewal without increasing numerical nomenclature service: a) through evolution; b)through revolution. There are removed, formulated and interpreted the regularities of marketing assortment development of consumer goods: 1) widening continually; 2) modification of depth and 3) permanent renewal, as well as the change in depth of assortment of goods: a) through proliferation and b) through simplification (collapse). There are highlighted, as defined and interpreted types of marketing assortment renewal of consumer goods: 1) with increasing number of the nomenclature of goods and 2) without increasing and even reducing the number of nomenclature of goods, as well as commercial assortment renewal without increasing numerical nomenclature service: a) through evolution; b)through revolution.