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 SM ISO690:2012IONCU, Oleg. Fundamentarea deciziilor de marketing la întreprinderile micului business
. In: Economica, 2007, nr. 4(60), pp. 88-92. ISSN 1810-9136. |
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| Economica | ||||||
| Numărul 4(60) / 2007 / ISSN 1810-9136 | ||||||
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| Pag. 88-92 | ||||||
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In order to succeed in today’s marketplace, a small company must quickly identify and exploit opportunities wherever they occur, domestically or internationally. This involves marketing decisions that deal with all the various activities of a company.
In this paper, the essence of marketing decision, the influence of marketing information system on decision-making and the conditions of adopting marketing decisions at all levels of an enterprise are presented. In addition, the proposals on foundation of marketing decisions are made. |
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