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Articolul precedent |
Articolul urmator |
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Ultima descărcare din IBN: 2024-04-17 23:59 |
SM ISO690:2012 STĂNCIOIU, Aurelia-Felicia, MAZILU, Mirela, CĂESCU, Ştefan-Claudiu, CONSTANTINESCU, Mihaela-Sorina. Consideraţii privind gândirea strategică în marketingul identităţii regionale.. In: Economica, 2006, nr. 4(56), pp. 20-23. ISSN 1810-9136. |
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Economica | ||||||
Numărul 4(56) / 2006 / ISSN 1810-9136 | ||||||
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Pag. 20-23 | ||||||
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The identity is applied in activities as a resource and marketing instrument (internal or
external) in order to obtain the competitive advantage, and in the entities case (ethnic or
geographic) with the purpose of increasing trust, self respect and for attracting new investments and tourists.
The objective of this paper is elaborating a strategic thinking about the identity marketing at the level of one destination (local, region, etc.) with a certain tourism potential, starting by showing those specific and authentic elements (natural and entropic) which can confer uniqueness and identity.
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