Tourism is a consequence of the economical progress and globalisation. Besides the economical phenomena, the cultural boundaries disppeared, people circulare without restriction in the SCHENGEN are, even without ID, and in the 27 EU cointries people circulate without visa (Romania and Bulgaria are not part of the SCHENGEN are, so they are countries which still have to overcome certain difficulties related to the comply with the legislation. The international circulation has exceeded the cultural boundaries; the second spoken language in Microsoft Company is Romania while all over d people speak. English, especiall< in the centres whwrw import fl ows of rourist circulati on are recorded. The travel agencies specialized in religious and cultural tourism have a very important role in the creation of the consumers’ or potential consumers’ /clients’/tourists’ conviction upon the positive and beneficial effects of the religious tourism. The common approach of the travel specialists is to continuouslz attract more and more tourists and to drive their attention to some travel dectinations. Communication, advertising and the used advertising techni ques represent distinctive activities of the modern enterprise. The activity of travel agencies prom oting and marketing cultural and religious touristic products is oriented towards the creation of these products considered attractive which in the mean time bring benefits both to the organiyation and to the clients more and more affected by the extended economic crisis wtich influences all social life aspects. Thus, the tendency of the past years in the travel agencies specialiyed in pilgrimage and religious tourism and not only is focussed on a modern management taking into account the marketing orientation towards the client, towards clients’ loyalty and towards the consumer’s buying behaviour. The modern management includes promotional politics, advertising in the marketing mix having a decisive role in the creation on of the tourism products and in their cost.