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| Ultima descărcare din IBN: 2019-02-17 18:00 |
 SM ISO690:2012SAVCIUC, Oxana, RAILEAN, Elena. Optimization of the academic libraries operations on the basis of innovative marketing
. In: Analele Ştiinţifice ale Academiei de Studii Economice din Moldova, 2013, nr. 11(2), pp. 169-173. ISSN 1857-1433. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Analele Ştiinţifice ale Academiei de Studii Economice din Moldova | ||||||
| Numărul 11(2) / 2013 / ISSN 1857-1433 | ||||||
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| Pag. 169-173 | ||||||
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| Rezumat | ||||||
The basic tendencies of informational market development and university libraries’ significance in modern scientific communication are described in the article. The problems of operation of academic libraries nowadays are being revealed and some of new directions of development on the base of marketing and system innovations are suggested. |
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| Cuvinte-cheie Academic library, marketing, innovation strategy, information needs, system organization |
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