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 SM ISO690:2012КУЗЬМИНОВА, Юлия. Креатив как фактор инновационного развития
комплекса маркетинговых коммуникаций
. In: Analele Ştiinţifice ale Universităţii Cooperatist-Comerciale din Moldova, 2012, nr. 11, pp. 490-494. ISSN 1857-1239. |
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| Analele Ştiinţifice ale Universităţii Cooperatist-Comerciale din Moldova | ||||||
| Numărul 11 / 2012 / ISSN 1857-1239 | ||||||
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| Pag. 490-494 | ||||||
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The paper describes the concept of marketing communications, complex marketing communications and creativity. The effects of creativity are widely used in the promotion of fashion goods: clothing, accessories, musical instruments, to promote movies, magazines and websites, insurance companies, fitness centers and even banks. Examples of such successful use of creativity in the complex of marketing communications are presented in the paper. |
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| Cuvinte-cheie creative, marketing communications, innovative development, complex of marketing communications |
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