The prospects for the evolution of the co-operative movement in the Republic of Moldova, just as of the co-operative system entirety, on bottom of slowdown in economic growth of the country, financial and economic crisis, remain in uncertainty and require a redefinition and a continuous readjustment of the imposed economic and social imperatives. The message and the image of the international co-operative movement show clearly social co-operative engagement, with the length of the years being created a favourable and positive perception of the co-operative in the Western society. The co-operative system of the Republic of Moldova does not have succeeds in along the crisis period to keep its just and positive image. The effect to cumulate and apply in Republic of Moldova the world experiment in the activity of the co-operatives, from International Co-operative Alliance, which apply an extremely rich pallet of the graphic signs to highlight the diversity of their centres of concern and strategic interests, will allow a synergistic effect of the effort of a whole world system co-operative in our local co-operative space.