In this article author intends to identify positioning strategies of Vladimir Putin in presidential elections March 4, 2012. What is new for this election is that for the first time were installed Web cameras at 90.000 polling stations, were installed transparent ballot boxes and, not least, for the first time Russian voters have chosen a president for a term of six years. Putin did not had the traditional campaign slogan, he gave up to the electoral debates, and his electoral program was presented to voters in the 7 electoral articles appeared in various Russian publications. The final score was predictable and Putin won the election with 63.6% while exit poll shows - 59.3%.