Modern tourism industry is progressing rapidly. Its development contributes to active economic growth of many countries on the globe. The development of tourism industry of a particular state is significantly influenced by world tourism development trends. Today, tourism has become an independent sector of economy, almost 6% of the global gross national product, 5% of all tax revenues and 7% of global investment. The future of tourism is closely connected to the ability of industry to introduce alternative energy technologies and design sustainable development strategies. Sustainable development strategies are a prerequisite for solving problems related to climate change, and play a key role in the implementation of the 2030 Agenda for Sustainable Development. The tourism market is part of national economy. In the case of international tourism, it simultaneously refers to two sometimes very different economic systems, one of which exists within the borders of the source country and the receiving country. International tourism contributes to the design of a new type of spatial connections that reduce risks of regional conflicts, contributing to cultural and technical enrichment of countries and peoples. The World Tourism Organization declared the year 2020 the year of rural and ecological tourism. The point is that tourism should develop and bring people financial resources not only in big cities, but also in provinces and in the countryside.