Utilizarea Internetului сa instrument de comunicare politica electorala
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CRISTAL, Oleg. Utilizarea Internetului сa instrument de comunicare politica electorala . In: Moldoscopie, 2008, nr. 2(41), pp. 10-19. ISSN 1812-2566.
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Moldoscopie
Numărul 2(41) / 2008 / ISSN 1812-2566 /ISSNe 2587-4063

Utilizarea Internetului сa instrument de comunicare politica electorala

Pag. 10-19

Cristal Oleg
 
Universitatea de Stat din Moldova
 
 
Disponibil în IBN: 14 decembrie 2013


Rezumat

The article „Using Internet as a tool of electoral political communication” represents an analytical presentation of the way that the modern means of communications function during the electoral period. Nowadays, Internet offers a great amount of services, services that are not available on television, radio and press. The “global network” broke down all the frontiers and set up new virtual realities for millions of people. The quick development of this field forced the political communication specialists to identify new technologies in order to influence the electors through Internet. The task was quite a simple one because of the progress achieved by the commercial advertising. In comparison to the classical political communication, the political communication through Internet is not settled by the Republic of Moldova’s legislation, which gives electoral opponents the possibility to use this source as a way of transmitting compromising information on one hand, and to promote their advertising during the Election Day on the other. In order to understand the impact of the political communication through Internet on the Republic of Moldova, it is important to identify the level of Internet usage in our country. In this regard, the article presents statistic information, which shows that the use of the Internet is increasing. The polls show that more and more citizens of our country use Internet as a source of information. The Public Opinion Poll issued in May 2007 shows that Internet represents a source of information for 2,1% of the population, and for the other 5% the secondary source of getting informed. The Internet is also considered to be a reliable source (4,3% of the population), in comparison to the press (4,1% of the population). There are also presented specific examples of how the Internet was used in the process of an electoral period in Moldova. The author makes an emphasis on such notions as “digital guerrilla” and “black PR”, analysing the way they were implemented in our electoral process and the results that were expected. Because of the increased number of Internet users, the situation changed in the 2007 gerenal local elections. Now the web page is a means of promoting the candidate. Another relevant subject that is discussed are the blogs and the means that are used to draw the public attention, for example different games, videos, music, jokes, chat and the possibility to interact with the public and to shape the discussions as it is desired. The sites are also very important. Technical and graphical works are of a great value for the popularity of the site. Mostly what counts, is the way the motto, symbols, the image of the candidate, chromatic elements that have to represent a certain candidate appear on the screen. As a conclusion, if we speak about elections, the increase of the Internet communication should be seen from at least two points of view: efficiency and the legal aspect. It is necessary the improvement of the communication technologies regarding this source, but it is also important to note the necessity of electoral communication enactment through Net, which at the moment represents a lack in the Moldovan legislation.