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SM ISO690:2012 CRISTAL, Oleg. Utilizarea Internetului сa instrument de comunicare politica electorala
. In: Moldoscopie, 2008, nr. 2(41), pp. 10-19. ISSN 1812-2566. |
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Moldoscopie | ||||||
Numărul 2(41) / 2008 / ISSN 1812-2566 /ISSNe 2587-4063 | ||||||
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Pag. 10-19 | ||||||
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Rezumat | ||||||
The article „Using Internet as a tool of electoral political communication”
represents an analytical presentation of the way that the modern means of communications
function during the electoral period. Nowadays, Internet offers a
great amount of services, services that are not available on television, radio and
press. The “global network” broke down all the frontiers and set up new virtual
realities for millions of people. The quick development of this field forced the
political communication specialists to identify new technologies in order to influence
the electors through Internet. The task was quite a simple one because of
the progress achieved by the commercial advertising. In comparison to the classical
political communication, the political communication through Internet is
not settled by the Republic of Moldova’s legislation, which gives electoral opponents
the possibility to use this source as a way of transmitting compromising
information on one hand, and to promote their advertising during the Election
Day on the other.
In order to understand the impact of the political communication through
Internet on the Republic of Moldova, it is important to identify the level of Internet
usage in our country. In this regard, the article presents statistic information,
which shows that the use of the Internet is increasing. The polls show that
more and more citizens of our country use Internet as a source of information.
The Public Opinion Poll issued in May 2007 shows that Internet represents a
source of information for 2,1% of the population, and for the other 5% the secondary
source of getting informed. The Internet is also considered to be a reliable
source (4,3% of the population), in comparison to the press (4,1% of the population).
There are also presented specific examples of how the Internet was
used in the process of an electoral period in Moldova.
The author makes an emphasis on such notions as “digital guerrilla” and
“black PR”, analysing the way they were implemented in our electoral process
and the results that were expected. Because of the increased number of Internet
users, the situation changed in the 2007 gerenal local elections. Now the web
page is a means of promoting the candidate. Another relevant subject that is
discussed are the blogs and the means that are used to draw the public attention,
for example different games, videos, music, jokes, chat and the possibility to
interact with the public and to shape the discussions as it is desired. The sites
are also very important. Technical and graphical works are of a great value for
the popularity of the site. Mostly what counts, is the way the motto, symbols, the
image of the candidate, chromatic elements that have to represent a certain candidate
appear on the screen.
As a conclusion, if we speak about elections, the increase of the Internet communication
should be seen from at least two points of view: efficiency and the
legal aspect. It is necessary the improvement of the communication technologies
regarding this source, but it is also important to note the necessity of electoral
communication enactment through Net, which at the moment represents a lack
in the Moldovan legislation. |
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