The present article stresses the problem of the reflection of image of the Republic of Moldova in mass-media. The problem of positive image for creation is a very update one in the contemporary in the world. Each state is interested in the creation of a own positive image both at national level and international one. Authors try to underline the idea that mass-media influences the process of positive creation image in the Republic of Moldova. The article stresses also the influence of migration and European integration process upon the image creation of Moldova. The Moldavian government elaborated the Strategy of image promotion for the Republic of Moldova. One of its goals is to increase the investitutional attraction of the country. Using the sociological studies authors take into consideration the process of image perception by its citizens. In the conclusions it is considered the idea that the image creation and promotion both among its citizens and abroad has to become one of the priorities of the Moldavian government.