Conţinutul numărului revistei |
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Articolul urmator |
641 3 |
SM ISO690:2012 MELNIC, Oleg, GROSMANA, Mihaela. Направление оценки маркетинговой деятельности. In: Studii Economice, 2010, nr. 1-2, pp. 569-575. ISSN 1857-226X. |
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Studii Economice | |||||
Numărul 1-2 / 2010 / ISSN 1857-226X | |||||
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Marketing activities is an integral part of company management in a competitive environment. With
increasing dynamics and complexity of modern business the role of the planning of marketing activities, the
formation of flow of marketing information, evaluation of marketing activities. Lack of necessary information,
lack of consideration of factors that influence the evaluation of marketing activity, leads to an erroneous
decision in the future marketing decisions. |
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