Направление оценки маркетинговой деятельности
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MELNIC, Oleg, GROSMANA, Mihaela. Направление оценки маркетинговой деятельности. In: Studii Economice, 2010, nr. 1-2, pp. 569-575. ISSN 1857-226X.
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Studii Economice
Numărul 1-2 / 2010 / ISSN 1857-226X

Направление оценки маркетинговой деятельности

Pag. 569-575

Melnic Oleg, Grosmana Mihaela
 
Международный Независимый Университет Молдовы
 
Disponibil în IBN: 29 iulie 2013


Rezumat

Marketing activities is an integral part of company management in a competitive environment. With increasing dynamics and complexity of modern business the role of the planning of marketing activities, the formation of flow of marketing information, evaluation of marketing activities. Lack of necessary information, lack of consideration of factors that influence the evaluation of marketing activity, leads to an erroneous decision in the future marketing decisions.