Evaluations of the present conditions of education should be based upon the results of the market research which allows us to in turn evaluate concurrent competition of schools in an effort to judge their competitive positions and the ability to explain strategies of development. Research in the field makes it clear the obvious necessity of the marketing of educational services. The development of market relations in Moldova brought about the fact that public education has turned into a positive thing. It has turned into a non-material service. Contemporary problems of pricing the value of education is one of the most difficult problems we face because: it is under the influence of long standing and strong traditions and stereotypes and education and healthcare in our country is traditionally accepted as being within the sphere of free services although as any other budget sphere, it is financed from the pocket of the tax-payer. The question of the value of education for the country actually didn’t exist. In fact, the ‘buyers’ and ‘sellers’ of education are one in the same. It was the state represented by the bodies of government, elementary and higher education. This was the circumstance which closed the problems of valuing educational services and excluded the possibility establishing the real value as a result of negotiations between customers (users) and sellers (producers) of educational services. In order to study the question of pricing education, it is necessary to methodologically study strategies of marketing for the development of education at the regional level.