The problem of excessive alcohol consumption worries the brains of many scientific researchers in many fields: like medicine psychology, sociology, as well as politicians that search for efficient solutions in solving this problem at psychosocial and medical level. Billboards and mass-media are overloaded with advertisement which encourage the population to alcohol consumption, after that to be worrned with hypocrisy by the following phrase “The excessive consumption of alcohol affects seriously your health”. The study of psychological aspects of excessive consumption of alcohol is one of the preventive ways in diminishing the spread of alcoholism as a medical-social disorder.

Problema consumului excesiv de alcool frământă cugetele multor cercetători din domeniul medicinei, psihologiei, sociologiei, cât şi politicienilor, ce caută soluţii eficiente de rezolvare a acestor probleme la nivel psihosocial şi medical. Panourile publicitare, mass-media sunt supraîncărcate de reclamele ce îndeamnă populaţia la consumul de alcool, ca mai apoi să fie avertizaţi cu ipocrizie prin fraza „Consumul excesiv de alcool dăunează grav sănătăţii dumneavoastră!” Studierea aspectelor psihosociale ale consumului abuziv de alcool prezintă una din căile de prevenire şi diminuare a răspândirii alcoolismului ca maladie medico-socială.