The project entitled the audio-visual culture and its role within the young generation formation was the first attempt to make an investigation together with the researchers from Russia on an up-to-date and stringent in the same time subject! For the first time in the field of native filmology, the researchers griped their attention on the modern audio-visual phenomenon and its influence up on the coming generation. The authors of the project depicted and touched upon several problems regarding the world of audio-visual (ways of communication – television, video, Internet, as well as types of audio-visual – fiction film, non-fiction, animation, spot advertising, electronic games etc.) and its impact on behavior , lifestyle, and the personality’s spiritual horizons development.The researching fi elds were determined from the pupils’ survey results. The project warns the society about the screen infl uence on the children and the teenagers.