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Articolul urmator |
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Ultima descărcare din IBN: 2024-02-12 21:40 |
Căutarea după subiecte similare conform CZU |
339.13:004 (6) |
Probleme generale ale comerțului. Piața (803) |
Știința și tehnologia calculatoarelor. Calculatoare. Procesarea datelor (4103) |
SM ISO690:2012 COZNIUC, Octavian. Instrumente manageriale și informaționale de creștere a satisfacției clienților. In: Traditie şi inovare în cercetarea ştiinţifică, 8 octombrie 2021, Bălți. Bălți: Universitatea de Stat „Alecu Russo" din Bălţi, 2021, Ediția 10, Vol. I, pp. 227-234. ISBN 978-9975-50-271-9. |
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Traditie şi inovare în cercetarea ştiinţifică Ediția 10, Vol. I, 2021 |
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Conferința "Traditie și inovare în cercetarea științifică" Bălți, Moldova, 8 octombrie 2021 | |||||
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CZU: 339.13:004 | |||||
Pag. 227-234 | |||||
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Rezumat | |||||
This paper points out a theoretical-practical analysis of the management methods and tools used by companies in order to increase customer satisfaction. Thus, the most relevant opportunities to increase customer satisfaction were identified in terms of adapting the management system to the demands of the environment, to the new requirements of the third millennium. Thus, economic agents have to constantly adapt to new changes, new requirements and meet new challenges. The aim of the paper is to carry out a theoretical-practical study of the role and contribution of managerial and informational tools in achieving the company's performance. The research methodology focused on the use of several methods such as: analysis, synthesis, induction, deduction, abduction, scientific abstraction, qualitative research. In conclusion, we can note that any economic agent is obliged to implement new managerial and informational tools in order to increase its competitiveness and sustainability. |
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Cuvinte-cheie management, Managerial tools, informational tools, customer satisfaction, modern managerial system |
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