| Articolul precedent |
| Articolul urmator |
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 311 5 |
| Ultima descărcare din IBN: 2024-03-26 19:39 |
| Căutarea după subiecte similare conform CZU |
| 339.138 (427) |
| Probleme generale ale comerțului. Piața (811) |
 SM ISO690:2012ЧАЙКОВСКАЯ, Марина, ШКЕДА, Александр. Конвергенция пользовательского опыта и управления маркетинговыми коммуникациями в условиях рефлексивных цифровых трансформаций. In: Ştiinţă, educaţie, cultură , Ed. 2022, 11 februarie 2022, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2022, Vol.1, pp. 183-187. ISBN 978-9975-83-176-5; 978-9975-83-177-2. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Ştiinţă, educaţie, cultură Vol.1, 2022 |
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Conferința "Ştiinţă, educaţie, cultură" 2022, Comrat, Moldova, 11 februarie 2022 | ||||||
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| CZU: 339.138 | ||||||
| Pag. 183-187 | ||||||
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The paper emphasizes the importance of focusing marketing communications on the user experience of consumers. This helps to avoid cognitive biases on the part of the recipient of information or use them for the benefit of the brand. The main cognitive distortions are formulated and explained. The work clearly demonstrates their place in the model of marketing communications. Thus, this opens up space for reflexive management and marketing tools of influence in the context of reflexive digital transformations. |
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| Cuvinte-cheie marketing communications, User experience, UX, cognitive distortions, digital transformations, informatization, reflexive management |
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