People’s perception about their own financial situation is determining their psychological state as well as the character of interactions within the social system. The self-image is much more meaningful then identity itself – it is the source of all mental processes. It is reflecting and filtering the personality’s knowledge and life experience. In a broad sense, the self-image comprises everything a person can think it belongs to him/her including: physical body, material (income, property, etc.), psychological (inner world, ideas, reasons, etc.) and social aspects (family, friends, colleagues, etc.), activity (work, hobby, etc.) and other. In this article we will analyse the general structure which is influencing on income perception.