Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
896 23 |
Ultima descărcare din IBN: 2023-05-10 15:01 |
Căutarea după subiecte similare conform CZU |
339.138:338.33 (1) |
Probleme generale ale comerțului. Piața (803) |
Producție (61) |
SM ISO690:2012 BAJIREANU, Veronica. Elaborarea produsului . In: Intellectus, 2001, nr. 5, pp. 19-25. ISSN 1810-7079. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Intellectus | |||||
Numărul 5 / 2001 / ISSN 1810-7079 /ISSNe 1810-7087 | |||||
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CZU: 339.138:338.33 | |||||
Pag. 19-25 | |||||
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Descarcă PDF | |||||
Rezumat | |||||
T he product is “any thing which may
be offered to satisfy a necessity or a
wish”. Each of them has a set of technical,
commercial and perceptive characteristics.
That one which constitutes an offer
subject is a good material or service
provided with following fundamental
dimensions: characteristics, quality
level, design, trademark title and
packing.
The product as well as the consumer is
subjected to a vitality cycle. This is why
the planification thereof in the mix with its
marketing is very important. Competitors
shall be in the permanent research and
copying of the new ideas and products,
making thus the existing products as a
part of the past faster than never. |
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