Elaborarea produsului
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2023-05-10 15:01
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similare conform CZU
339.138:338.33 (1)
Probleme generale ale comerțului. Piața (803)
Producție (61)
SM ISO690:2012
BAJIREANU, Veronica. Elaborarea produsului . In: Intellectus, 2001, nr. 5, pp. 19-25. ISSN 1810-7079.
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Intellectus
Numărul 5 / 2001 / ISSN 1810-7079 /ISSNe 1810-7087

Elaborarea produsului
CZU: 339.138:338.33

Pag. 19-25

Bajireanu Veronica
 
Agentia de Stat pentru Proprietatea Intelectuala a Republicii Moldova (AGEPI)
 
Disponibil în IBN: 30 noiembrie 2013


Rezumat

T he product is “any thing which may be offered to satisfy a necessity or a wish”. Each of them has a set of technical, commercial and perceptive characteristics. That one which constitutes an offer subject is a good material or service provided with following fundamental dimensions: characteristics, quality level, design, trademark title and packing. The product as well as the consumer is subjected to a vitality cycle. This is why the planification thereof in the mix with its marketing is very important. Competitors shall be in the permanent research and copying of the new ideas and products, making thus the existing products as a part of the past faster than never.