Culoarea per se şi combinaţiile de culori în calitate de marcă
Închide
Conţinutul numărului revistei
Articolul precedent
Articolul urmator
811 67
Ultima descărcare din IBN:
2024-04-23 12:21
Căutarea după subiecte
similare conform CZU
347.772 (98)
Drept comercial. Dreptul societăţilor comerciale (1292)
SM ISO690:2012
CERCHES, Eugen. Culoarea per se şi combinaţiile de culori în calitate de marcă. In: Intellectus, 2001, nr. 4, pp. 30-34. ISSN 1810-7079.
EXPORT metadate:
Google Scholar
Crossref
CERIF

DataCite
Dublin Core
Intellectus
Numărul 4 / 2001 / ISSN 1810-7079 /ISSNe 1810-7087

Culoarea per se şi combinaţiile de culori în calitate de marcă
CZU: 347.772

Pag. 30-34

Cerches Eugen
 
Agentia de Stat pentru Proprietatea Intelectuala a Republicii Moldova (AGEPI)
 
 
Disponibil în IBN: 30 noiembrie 2013


Rezumat

T he work deals with the following issue: Colours per se and combinations of colours eligible for registration as trademarks. Recently, the rapid development of technology offered the consumers the opportunity to perceive and the forms of less traditional trademarks, acting in a specific manner upon fillings, namely by means of colours, aromas, sounds. Colours and combination of colours play an important role in distinguishing goods on the market, being extremely useful in cases when the traditional trademarks are not easily perceptible. The main purpose of the work is argumentation of the need for registration of colours per se and combinations of colours as trademarks or companies are seeking for new possibilities of highlighting goods not only by words and figurative signs but also by certain colours perceived, incontestably, more easily by the consumers than other trademarks. The excessive offer of counterfeit goods undermines confidence in the known trademarks, decreasing the volume of home and foreign investments, since the capital is invested there where protection of intellectual property is much more confident. Protection of trademarks of such type needs special provisions in the law. Refusal of applications for the registration of trademarks - colours per se and combinations of colours, involves infringement of the producer’s rights and, what is not less important, of the consumer’s rights. As researches state, the large companies, acting in the region, consider that enforcement of an effective protection in the field of intellectual property needs close cooperation between the private sector and the state authorities.